Scott Frederick is known for his photography of land, city and urban exploration (UrbEx). His styles vary from high dynamic range (HDR) to minimalism, fine art black and white including architecture and abstract. When not using his Nikon DSLR, he likes to shoot with the iPhone Hipstamatic app for fun. He is an avid blogger and social networker, who strives to inspire everyone to see the world through photography. He’s been awarded Editor’s Pick at HDRSpotting.com and continues to educate himself and others on new tools and techniques.
In November of 2009 I bought my first entry-level digital SLR camera. Years before I had taken some cool shots with my first generation iPhone and point and shoot. After purchasing a much noticeable upgraded camera system, I felt a passionate desire to go out and shoot. Philadelphia is a big city and makes a great canvas for photography. I spent my time shooting at night through the first month capturing long exposures of the city with my camera mounted on a tripod. I was hooked.
Social networking has been the single greatest platform for my success today. Without it I would not be at the level of skill and notoriety throughout the photography community. With photography I started a Facebook fan page in November 2009. Within 6 months had over 1,000 fans and the interaction and feedback on my work was encouraging. I kept shooting, posting and building my brand. Eventually my fans started to spread content for me.This month I had 150,000 viewed posts in 19 countries. This is great exposure and it has led to some print sales through my website. I have also had the opportunity to display my work at a new Avenue of the Arts Coldwell Banker office, which has led to potential commercial jobs along with some print sales. My work is on display at 2 retail galleries called Nestology in the King of Prussia Mall and I have licensed almost 30 images to a Philadelphia law firm, which consisted of stock images and assignment work.
I also host a popular PhotoBlog. Here I've had 10,000 visitors in 5 months. What is impressive with this number is the amount of interaction I get with these visits. It's really quantity over quality. Through my blog I've become an affiliate for some software companies and the largest photo and video retailers. As I inspire and educate my followers on how to use the software and equipment, I make additional income on the sales. I am also starting to host photo walks where I explain my workflow to small groups as we take photographs.
Twitter has been an amazing tool to spread my knowledge and work to other photographers. It is amazing what you can accomplish when you can teach and inspire others in your own field. That is one of the most rewarding parts about what I do. Twitter has allowed me to land a bi-monthly contribution spot to CurrentPhotographer.com. I've also been recently included in a Digital Photography School article about HDR photography done right (which is subjective) with 18 other photographers. DPS has 3.5 million visitors a month and this article is the most popular to date. My work was included with one of the most popular photographer today Trey Ratcliff. He has had over 50 million views of his images, wow! This exposure has doubled the monthly visits to my blog, which are over 4,000 visits.
I am currently included in a photography project for charity that will be promoted through Trey Ratcliff's StuckInCustoms.com site. It's currently the #1 visited travel blog in the world, and all of this came from hard work, good photography and social networking.
The New Year brings new things. New techniques, new subject matter. It brings a clearer vision once you can look back on your past year of creativity. I am looking for new ways to generate more income from my photography. I would like to find a balance of creative work and commercial contracts. Educating others on how they can improve on their HDR photography is also in the works and I plan to share my knowledge and photography around the world. It's amazing what a year can bring.
www.ScottFrederickPhotoBlog.com
www.ScottFrederickPhotography.com
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